About Us
Meet Nathan
Hoolan’s co-founder, kitesurfer, windsurfer, snowboarder, skier, product manager and developer.
The idea for Hoolan was born after yet more banter on the beach about who had jumped the highest that day. A windsurfer then kitesurfer for many years, Nathan had long felt the need for a tracking and analysis app for wind and water sports that didn’t require attaching expensive hardware to your board or taking a phone out on the water, was easy to use, gave in-depth, tailored stats for the session as a whole (jumps, speed and distance) and allowed you to share the stoke with friends.
In 2021, joined by Lucy who shared his vision and enthusiasm, he decided to make it happen.
See our blog: Hoolan - the beginning
Meet Lucy
Hoolan’s co-founder, kitesurfer, skier, snowboarder, active sports marketeer, product manager and designer.
We believe that the ultimate tracking experience is to be had by using smartwatches to track sessions. Not only do their sophisticated motion and gps sensors mean we can track and deliver accurate performance statistics, but their many other features mean that riders can see their live stats on the water, track their health data, make SOS calls, pay for post-session beers and so much more….
With Nathan’s coding and technical skills, Lucy’s background in marketing and design, consultancy from an Oxford physicist plus the invaluable input and support of a global team of testers, Hoolan came to life in 2023.
Our Mission
Hoolan has been founded on in-depth research with kitesurfers, wingfoilers, windsurfers, sailors and surfers around the globe.
Our mission is to create the ultimate watersports tracking experience by combining a focus on usability and accuracy, with cutting edge technology, proven algorithms and clear design. Our shared passion for wind and watersports is what drives us to continually improve and innovate.
We want to make tracking your sessions, analysing your performance and sharing the stoke with your crew as accessible (ease and cost-wise), as accurate and as useful as possible for all levels of kitesurfer, wingfoiler and windsurfer and, in time, the wider water and wind sports community.
Get Involved
Hoolan is an old Scottish word that is used to describe the ocean when the wind is howling and the waves are pumping. When it's hoolan, we're out there, skimming over the ocean, flying through the air or charging down the line.
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We're just at the start of our journey and have many new features in the pipeline as well as plans to expand Hoolan out to other platforms.
Help us to build the best tool for the community that we can by sharing your feedback. We take everything onboard and really appreciate your imput.
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If you enjoy using Hoolan, please help us grow by leaving a review on the App Store and on our facebook page - thank you!
